This webinar focuses on the integration of early-stage thermal management strategies in Printed Circuit Board (PCB) design, specifically using natural convection cooling techniques. This session addresses the growing need for efficient thermal management in electronic devices, emphasizing the importance of considering thermal aspects from the initial stages of PCB design. We will discuss how early incorporation of thermal management can significantly enhance overall system reliability and performance, reduce the risk of overheating, and extend the lifespan of electronic components. A case study will demonstrate how easily it is the concept generation for a PCB, balancing thermal efficiency with other design constraints like size, manufacturing methods, and optimization targets.