• by: Diabatix, ABInbev
  • July 19th, 2019
  • Category: Press

Diabatix & AB InBev collaborate on new Jupiler can design, ‘Langer Koud’

In collaboration with AB InBev, we’re proud to announce that you can now enjoy your chilled Jupiler for longer, with our ‘Langer Koud’ Jupiler beer can design.

Diabatix used its AI generative design approach to design Jupiler's latest beer can

Langer Koud / Froid Plus Longtemps

Our unique ribbed can design disrupts the flow of air along the can, which keeps the beer colder for longer.

“Our optimized can design has a unique ribbed pattern, which disturbs the streamlines of air passing over the can. This alters the velocity at which the air travels and introduces a layer of insulation around the can, which means that the beer inside heats up slower” comments Dr. Ir. Roxane Van Mellaert, Diabatix Head of Operations.

Up close: Diabatix used its AI generative design approach to design Jupiler's latest beer can

Cool down on Sunday in Brussels

“We are used to keeping electric cars and electronics cool. That is why it was a fascinating challenge to apply our artificial intelligence to the Jupiler beer can. We are excited about the new design that keeps Jupiler colder for longer, "says Lieven Vervecken, CEO of Diabatix.

To kick off the new cans, AB InBev is distributing free Jupiler flavored ice cream made by Ghent ice creamery, De IJsster, near the Central Station in Brussels this Sunday afternoon, on the Belgian National Day of 21 July 2019. The ice cream will be served in the new Jupiler cans.

Diabatix is proud of their collaboration with ABInbev on the new 'Langer Koud' Jupiler can design
You can find the new ‘Langer Koud’ Jupiler cans in all stores, but full of beer instead of ice cream.
Founded in 2016, Diabatix is a Belgian company that specializes in generative thermal design. Through the potent combination of AI and generative design, our software is capable of designing, analyzing, and optimizing cooling components with extreme speed and efficiency. With a focus on heat transfer, the thermal designs generated from our software are made to cool the high powered tech of today and tomorrow.
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Supported by Flanders Investment & Trade